MBO Cinemas has announced its partnership with St John Ambulance of Malaysia to host a blood donation drive to contribute to the National Blood Centre (PDN). Organisers are expecting to reach the target of 5,000 pints of blood at this event. The event is to be known as the Blood Donation Drive 2.0.
Taking place at 25 locations of MBO Cinemas nationwide on 31 October and 1 November 2015, trained personnel from St John Ambulance of Malaysia will be on hand to assist the staff from PDN during the blood donation from 12pm until 6pm.
Apart from saving lives, blood donors will have many reasons to participate as they will get a free cinema ticket, limited edition movie merchandise, food, drinks and pharmaceutical gifts all in a goodie bag.
In conjunction with these efforts, two promotional videos have been created that will be aired in the cinemas, starring a female vampire called Gigi, for a month in advance to promote the Blood Donation Drive 2.0 to the audiences and create enthusiasm while taking away the fear and phobia associated with donating blood.
Last year, MBO Cinemas and St John Ambulance of Malaysia collaborated together and collected 2,168 bags of life-saving blood. Under the tagline “1 Pint Saves 3 Lives”, these donations helped more than 6,000 people.
With this engaging charitable endeavour, MBO Cinemas hopes to further cement their place in the community, as goes along with their core values of fun, entertainment and community work.
To show their appreciation, MBO Cinemas will also donate RM 10,000 to the St John Ambulance of Malaysia, as a token of appreciation for their support and assistance in this nationwide blood donation campaign.
About MBO Cinemas
MBO Cinemas offers a comfortable, exciting and memorable cinematic experience for movie goers. Being among the first to move from 35mm film projection to full digitalised projection on all screens, MBO Cinemas also introduced new innovations by adding on to the existing impressive cinema technology that it already has in every one of its outlets nationwide, including actuator seats that vibrate with the sound of the movie plus all-new Auro 11.1 3D sound system, which provides 3 layers of speakers (as opposed to the conventional 2 layers) that simulate the most natural 3D acousticsm, giving patrons an immersive movie-going experience at the following venues:
1) Actuator seats: Halls 1,2 and 7 at Citta Mall-Ara Damansara, Halls 1 and 2 at Imago Mall-Kota Kinabalu (the first of its kind in Malaysia)
2) Auro 11.1: 1 hall each at MBO Spring- Kuching, MBO Imago Mall-KK, MBO
Subang Parade, Mbo KL festival City and MBO KSL, JB
Join ‘MBO Starclub’ for free, the only cinema with a loyalty program that offers extensive benefits & privileges. You can earn StarPoints with your membership for every purchase you make & use them to redeem free movie tickets, popcorn and drinks &exclusive movie merchandise. Also jump in on the Member’s Priority Lane, get free movie tickets on Birthday Month & catch exclusive members’ only free screenings!
You can catch blockbuster movies anytime you want with MBO’s “Blockbuster Every 20 Minutes” – which screens blockbuster movies every 20 minutes during peak hours so that you don’t need to wait for long to catch your favourite movies.
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