Planta, Malaysia’s trusted margarine brand for generations, launched Seceria Air Tangan Ibu for Hari Raya to inspire mothers to share their ‘air tangan’ and bake colourful, mouth-watering cookies and cakes for a bright Raya atmosphere for the entire family, especially their children.
Planta’s new cookie and cake recipes bring a colourful twist to traditional Raya cookies like Pineapple Tart, Pandan Semperit and Marble cake while introducing new recipes such as Red Velvet Cookie, Buah Hati Cookie and Pinwheel Cookie. Inspired by the colours of the rainbow, these cookies and cakes will add a colourful vibe and capture a mother’s loving air tangan.
The recipes from Seceria Air Tangan Ibu will be shown every Wednesday on top-rated Malay talk show, Wanita Hari Ini on TV3 beginning June 11 for seven weeks. It features celebrity host and actress, Sharifah Shahirah as she showcases easy, colourful and tasty cookies created by Planta. In this warm family-themed segment, Sharifah invites special guests including her mother, mother-in-law, husband, daughter and sister to join her to share air tangan memories while baking colourful cookies on the show.
In the spirit of giving during the month of Ramadan, Planta is extending the Seceria Air Tangan Ibu campaign through the Beramal Bersama Planta National Charity Baking Week. Mothers can create a ‘colourful’ journey this Ramadan and bake cookies with Planta and share their air tangan with orphans in Malaysia. Planta aims to encourage mothers to come together as a lovely gesture to ‘raise’ a target of 50,000 cookies during the month of Ramadan from 16 to 20 July 2014.
Mothers can send their hand-made cookies to selected Mydin and Giant stores from 16 to 20 July 2014 and Planta will deliver the cookies to various orphanages. The public can also bake with Planta in selected Mydin and Giant stores with every purchase of Planta during this period. Details of the locations of these selected Mydin and Giant stores and details of how to participate in the Beramal Bersama Planta can be found on Planta’s YouTube Channel at www.youtube.com/resepiplanta .