Last weekend, I happened to follow my other half to Low Yat Plaza for some window shopping on those geeky and techie stuff. Usually I don’t mind going there and window shop with him, but last week was quite a disaster. The place is more happening and more crowded than usual, as there’s many ongoing tech-related competition and promotion in collaboration of the mid-autumn festival. I must say that I was quite agitated and annoyed by the crowd and the ongoing events.
On the ground floor of Low Yat Plaza, there’s this company called PDA Expert, and they are doing promotion for their latests PDA (not Public Display of Affection, but Personal Digital Assitant). Doing promotion and advertising their latest products is fine with me, but the way they do it somehow strike my nerve and annoyed me to no end. It’s way too revealing and fancy to my taste. The promotion event itself promotes nothing but their staff’s sexuality.
Sales girls are dressed up in sheer and transparent short dress where the skirt is way above their knees, and generous amount of cleavage can be seen. These salesgirls are hot, and I daresay they are qualified to be a Playmate model. These girls are apparently well trained in seducing men to buy PDA Expert’s product…well, I’m not sure whether they are trained to do so or they already have that particular talent before they are hired to promote and sell PDA Expert’s product.
But I must say, they are good at what they are doing, because as I stood in a small corner and observe the whole area, I noticed that most of the male population over there went goo-goo-ga-ga on these sexy salesgirls. And as these guys goes goo-goo-ga-ga on them, they took advantage by asking the men to buy PDAs in their sweet saccharine voice. And as expected, most men succumbed to the seduction and bought the PDA. I snickered and thought to myself; these guys probably already own a PDA and yet, just because the girls made them feel ‘good’ the bought the PDA anyway, regardless of whether they need it or not.
I was actually interested in getting my hubby a PDA, so, I approached a saleslady reluctantly, and try to gain information on those PDAs that they are promoting. I was asking about the model, the function and the warranty of the PDA she’s holding, but I was left speechless when I discovered that she knew almost nothing about the PDA. She only told me that it’s the latest product and it’s thin.
What the fuck? Am I somewhat brainless or blind that she give me this sort of answer? Of course the bloody thing is a the latest gadget they have, otherwise why would they be promoting the PDA in the first place? I don’t give a damn on how chic and fashionable that bloody thing look, I’m more interested in investing on PDA’s functionality and also, if I’m buying this sort of thing, I would want a good after sales service.
After awhile, she tried to encourage me to buy it because it’s a hot stuff and very chic. Then she have the cheek to tell me that the PDA would look good on me and make me look sexier. I know I conveniently forget to mention that I would like to buy it for my husband…but PDA can make me look sexier? I know sheer lingerie and teddies can make me look sexier, but damn, have I been somewhat off in another planet or something that PDA is now an accessory that can make a woman look sexier? Am I missing something or PDA also can function as a dildo these days?
I sighed and warily ignore her jutting breasts as I mentally note that she’s not wearing any bra, but a stick on instead. Damn… I wouldn’t even dare to wear any of those bloody sheer and sexy undergarment in public. I must say…it’s very, very distracting, even for me, as a straight woman. I would have been tempted to grope her if I was a lesbian. I could not possibly comprehend anything that’s coming out of her mouth with all the distraction that she’s bundled with, so I cleared my throat and excused myself from her and went to look for my husband.
I spotted him talking to some guy from the PDA Expert booth, apparently drilling the guy with questions about PDAs, the same way I did to the sexy girl, only with a more professional and knowledgeable way. He was asking the guy on what OS the PDA was using, if I’m not mistaken, and I tugged on his sleeve to make known my presence, and from the way I see, he’s also not satisfied with the explanation given by PDA Expert personnel. I was right about his dissatisfaction, as he grumbled and complain on how poorly trained they are. After awhile, we heard some commotion in the centre stage of the promotional area.
Apparently, the deejay is hosting a quiz and there are mystery gifts and freebies to be given away. Here, I’d like to comment on the way the deejay conducted the entire quiz. He was quite unprofessional, as he was rude towards the male contestants, and seems to be in a rush to end the entire quiz with lame questions.
One of the question that I could remember was, ‘How many PDA Expert girls are there around here? ‘And then there’s ‘how many lanterns are hanging around this area’. Honestly, if I’m the one who hired him to conduct the promotional event, I would have fired him immediately. As far as I’m concern, he’s supposed to quiz the contestants about PDAs, not how many sexy girls with sheer clothes and jutting nipples are walking around in that area.
After getting rid of the contestant, the deejay gleefully announced the grand finale of the bloody event. A performance by Amanda. Curious on what it’s all about, we decided to stay and watch the show. But I was aghast when ‘Amanda’ came out from the backstage. She wore a black dress that I would easily pass as a lingerie designed for nothing, nothing but seduction alone. It highlighted her curve, the skirt way above knees with panties naughtily trying to peek out when she moves, as well as her jiggly breasts threatening to spill from the silky material when she bend down. One tug of those material she’s wearing, I dare bet my wages that she’ll be completely exposed.
My other half, who was standing beside me, clears his throat, trying to tug me away from the show. He’s always been a perfect gentleman, and wouldn’t do anything that he thought that would make me feel inferior, uncomfortable or in this case, pissed off, but I refused to budge from the place I stood as I watched ‘Amanda’ performed her dance routine. The routine resembles a strip tease very much, with sexy maneuvering as well as those coy ‘off with my blouse’ act. She then wriggled around as if she aroused and was begging for someone to touch her breasts and fondle her womanhood. I half expected that she would take off her panties and swing it to the crowds. But much to my disappointment, she didn’t. I would have been a great end to the performance if she did.
To be honest, I did not know how I felt watching such performance live. I was quite stunned that the organizer hosted such performance in an IT promotion and advertising event. Were they so desperate to sell off their item that they exploited women’s sexual appeal to do the marketing? Did they do this because their PDAs can only be passed as junks, and they feel that they have the need to use sexy women to lure and seduce men to buy their product?
This is a perfect example where business owners exploited women to market and advertise their product by using sexual appeals and attraction. But from the bottom of my heart, I could not blame the business owners for conducting such things, because in business, you have to do what you must to gain profit. Be it in a good way or dirty way. To be fair, I can’t really blame them for exploiting women’s sexual appeal either, because firstly, sex sells. Secondly why would they not use sexual appeal when there are girls who are willing to dress up half naked and parade around for them to sell their item?
While I’m aware that exploiting women’s sexual appeal in ad/promo campaign is a very common practice among business owners, I do hope that they have enough wits to host an event or campaign that have relevance to their product. What does an IT gadget got to do with strip tease dance and sexy girls? I just don’t get it, it’s not as if they are trying to sell off some sex toy or condoms. I can see the relationship between sex toys and strip tease, but not electronic gadget that is supposed to be used with your power suit or to assist you in your office chores.
The picture above is ‘Amanda’, at the end of her performance. Her face has been censored to protect yours truly from getting sued for using her picture without permission.
Cleffairy: Using sex appeals to sell me stuff would never work on me or my other half, because we’re quite stingy when it comes to spending. However, if we’re fed with good infos by well informed personnel, THAT might work.