Simplot Showcases Hashbrown Recipe with Chef Florence Tan

Simplot, the largest potato grower, manufacturer and supplier in the world, shared their inspiring and versatile hashbrown recipes with a Malaysian twist which can be enjoyed for breakfast, lunch, dinner or anytime in between. Usually served as a staple choice for breakfast meals, Simplot Hashbrown is much loved for its taste, texture and crispiness. Made from real potatoes, Simplot Hashbrown is changing the cooking trend with modern mothers to showcase this freezer staple as a versatile ready-to-go ingredient that can result in dishes with added flavour and texture.

Hashbrowns can be used as a main ingredient in many dishes. It can be the filling in curry puffs, samosas, cutlets, fritters or it can be added to curries, and stir fry dishes with meat and vegetables. It is more convenient and time-saving to prepare compared to raw potato and hashbrowns add a yummy crunch to dishes.
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Recently, in a workshop where bloggers were invited,the renowned Chef Florence Tan demonstrated several Malaysian dishes made using Simplot Hashbrown. The witty chef whipped up the famous curry puff and mee rebus using hashbrown as the main ingredient.

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Bloggers and invited media cooked up delicious meals and snacks using easy to follow recipes from Simplot Malaysia Sdn Bhd. Some of the dishes created include Potato and Vegetable Cutlet, Sweet & Sour Chicken and Malaysian-style spaghetti Bolognese with Popcorn Hashbrown. Recipes can be found on www.facebook.com/SimplotAward .

Simplot Hashbrown comes in four varieties of hashbrown products including the best-seller Simplot Hashbrown Original, Simplot Hashbrown Triangle, Mini Hashbrown and Popcorn Hashbrown. A cholesterol-free product, Simplot Hashbrown do not contain any artificial flavours, colours or preservatives. It also has zero grams of trans-fat.

In conjunction with the workshop, Simplot Malaysia is also organising the first-ever ‘Simplot Award – Malaysia’s Best Home Chef’. The public can participate simply by creating a recipe using Simplot Hashbrown range of products and upload a photo of their finished hashbrown recipe together with Simplot Hashbrown product. The photo must carry their own caption and hashtag #SimplotAward.

The best 20 recipes will be shortlisted and will receive RM200 worth of vouchers from TESCO together with goodie bag from Simplot Malaysia Sdn Bhd. From the shortlisted list, Simplot will select the top 8 finalist to compete in the final cook-off in June 19. The public can also nominate their family member, friend or a Malaysian food blogger they regularly follow to join the competition. Should their nominated candidate be shortlisted as the top eight finalist, they will also win RM200 worth of vouchers from TESCO together with goodie bag from Simplot Malaysia Sdn Bhd worth RM100. If their candidate wins the Simplot Award – Malaysia’s Best Home Chef’, they will also win a kitchen appliance.

Prizes include RM5,000 cash, kitchen appliances and a Simplot goodie bag for the champion, RM3,000, kitchen appliances and a Simplot goodie bag for the runner up, RM2,000 cash, kitchen appliances and a Simplot goodie bag for the third best dish. Consolation prizes include kitchen appliances and a Simplot goodie bag each. The closing date to submit the recipes is June 14.

For more information on Simplot Hashbrown recipes and how to participate, visit www.facebook.com/SimplotAward and Instagram @SimplotMY.