Car-sharing Application SOCAR Partners with Leading Fast Food Chain KFC Malaysia


Car-sharing application SOCAR, partners with one of Malaysia’s leading and iconic fast food chains, KFC Malaysia. Together, they introduce 12 more SOCAR Zones alongside bonus rewards for all to enjoy from December 5th 2018 to February 28th 2019.

Launched earlier this year, car-sharing application SOCAR has been leading the charge in introducing the multiflex* lifestyle to Malaysians in Kuala Lumpur and most recently, Johor Bahru.

SOCAR seeks to grow the multiflex and car-sharing community through continuous rewards and exciting partnerships. With the support of KFC’s 12 new strategic SOCAR zones, multiflexers from different neighbourhoods can now connect and enjoy added convenience and increased accessibility.

“With convenience, sustainability and modern living in mind, SOCAR together with KFC are looking to expand the multiflex and car-sharing community even more. We hope to see more families embracing technology and adopting the car-sharing lifestyle as they enjoy their next KFC meal together,” says Leon Foong, Chief Executive Officer of SOCAR Malaysia.

Recently expanding to Johor Bahru, with a northern and eastern release to follow very soon, SOCAR looks to provide all Malaysians with convenient mobility options when travelling not only within Kuala Lumpur but across the nation.

“With SOCAR being at over 470 locations, car ownership is no longer a necessity for consumers. Our partnership with KFC demonstrates how easy it is for multiflexers to get their favourite KFC bucket and share it with friends and family all without having to rely on their personal car. Technology and car-sharing, when combined, can really help bring retail to the doorsteps of many more.” continues Foong.

Managing Director of QSR Brands, Dato’ Seri Mohamed Azahari Mohamed Kamil stated, “KFC aspires to be at the forefront of providing innovative solutions that can be meaningful to our customers. In order for us to stay ahead of the curve, we strive to be early adopters of change. Car-sharing is the most recent addition to contemporary urban life and it has been progressively transforming the lives of our community. Through this partnership, we are encouraging the smart mobility movement that we optimistically believe is the future.”

Alongside their usual purchases, both KFC and SOCAR customers will be able to enjoy SOCAR discounts, complimentary SOCAR hours and KFC Delivery E-vouchers.

“Unique partnership opportunities like this allow us to get creative with our marketing activities and provide our customers with added value, beyond our traditional services. At the heart of it, we are making use of the technologies available to continuously enhance the convenience of our customers.” Dato’ Seri Mohamed Azahari added.

With KFC’s expertise in selling food in a fast and friendly environment and bringing people together, car-sharing is now more accessible than ever to Malaysians.

SOCAR Zones at KFC Outlets
Unveiling an additional 12 SOCAR Zones in selected KFC outlets in both Kuala Lumpur (7) and Johor Bahru (5), the total number of SOCAR zones is now at a whopping 475.

Users will be able to identify all participating KFC outlets equipped with SOCAR Zones with in-app markers and will also enjoy a 20% discount off all bookings made from these outlets.

A KFC Delivery Bonanza
Not forgetting their online channels, KFC Delivery customers will also be able to enjoy SOCAR discounts for the duration of the campaign.

With a minimum spend of at least RM 40 (including delivery fee and 6% service tax) in one transaction, customers will be able to enjoy RM 40 off their next SOCAR Booking (excl. BMW and Mini Cooper).

In-Store Treats
Customers in both KL and JB will be able to enjoy in-store promotions on both SOCAR and KFC platforms. Customers will need to visit a participating KFC outlet and scan a QR code found within the store. They will then be directed to a landing page for verification before receiving their vouchers.

Vouchers Include:
SOCAR: 3 Complimentary hours off any car (excl. BMW and Mini Cooper).
KFC: RM5 KFC Delivery E-delivery voucher, redeemable on the KFC Delivery Website, App and Chatbot.

30 Participating KFC Outlets

Klang Valley: KFC Outlets
(With Discounted SOCAR Zones)
Klang Valley: KFC Outlets
(Without SOCAR Zones)

Tasik Prima, Puchong
Bukit Kemuning
Nilai Square
Subang 2
Setia Alam
Wangsa Maju Drive Thru
Bukit Bintang
Desa Sri Hartamas
Jalan Universiti DT
Pertama Complex
Petronas Taman Tun
Petronas Federal Highway
Sea Park
Sunway Metro
USJ Taipan
Extreme Park – Shah Alam
Kuchai Lama

Johor Bahru: KFC Outlets
(With Discounted SOCAR Zones)
Johor Bahru: KFC Outlets
(Without SOCAR Zones)

Mutiara Rini
Sri Gelam
Damansara Aliff
Senai Impian
Puteri Wangsa
KSL City Mall
Legoland JB (Medini Mall)
Paradigm Mall JB
JB Sentral
AEON Big Bukit Indah

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