Does your kids watch television? Mine does, although he pretty much prefer the ‘new’ way of watching the idiot box, which is via his iPad, through YouTube. I kinda limit his iPad usage, though, as I have not much control over quality entertainment that is suitable for his age range.

But for what it’s worth, I’m very happy that Big Fish Media is presenting the next wave of children’s edutainment with “ChiChi & ChaCha’, airing on Astro Ceria (Channel 611) & Astro Maya HD (Channel 135) on every Saturday, 11th of October, 2014 from 10.30 a.m.

Though this program, the children get explore a world of fun, games, adventure and learning with ‘ChiChi & ChaCha’. The episodes will re-run 3 times a day, everyday from Monday to Friday (13 episodes x 30 mins).

The program is targeted for children from kindergarten to early primary (ages 6-8).’ChiChi & ChaCha is an energetic, fun-filled learning and entertainment programme that is attempting to revolutionize the edutainment market of Malaysia.

ChiChi & ChaCha’ is a never seen before format of production from Malaysia and it is a wonderful addition to our TV show line-up at Astro Ceria, featuring a dynamic group of high energy TV hosts, ‘ChiChi & ChaCha utilises various mediums such as song, dance, music, as well as 3D animation to create a positive environment that teaches as well as entertains.This will be Malaysia’s first programme that synergises a hybrid world of live action and 3D animation. The adorable characters of ‘ChiChi & ChaCha will be the next-generation of edutainment characters that children all around Malaysia can learn and grow with.

ChiChi & ChaCha’ is the intellectual Property of Big Fish Media, a joint venture between Educate to Learn (e2L) and Kyanite TV. Coming from one of the premier production houses in Malaysia, Kyanite TV has been involved with high end quality productions houses like Jejak Jepun Bersama Zizam (Astro), Chalk & Cheese (AFC), Letting Go with Jojo Struys (Mediacorp), Yuna Inspired (Astro) and many others. E2L is an advanced learning hub that focuses on the training and development of teaching children and is an expert in the field of quality development and early childhoon educatio. The partnership between Kyanite TV with e2L is the ideal venture-ship to create Malaysia’s next edutainment movement.

Big Fish Media seeks to be the number one innovate leader in creating transmedia projects for the edutainment content sector of Malaysia, and eventually all over the world. The Company already has an extensive line-up of plans to develop 360 degrees of multi-platform content learning; with negotiations already underway for future mobile gaming and learning apps, licensing and merchandising, interactive toys and many others. The Company has already established a partnership with prominent Malaysia media house Karangkraf for a series of ‘ChiChi & ChaCha’ activity books and graphic novels.

As a parent to a growing up child, I’m really glad that there is a wonderful edutainment program coming our way, and I’m sure my son will not only enjoy it, but benefited from it as well.

Keep a lookout for the debut of ChiChi&ChaCha soon.

For a little sneak peak, do have a look at the following links:

· https://www.facebook.com/chichiandchacha
· https://www.chichiandchacha.com/
· https://instagram.com/chichidanchacha (@chichidanchacha)
· https://twitter.com/chichidanchacha (@chichidanchacha)

If you wanna follow up live updates on social media, you may look up things on ChiChi&Cha Cha by using these hashtags below:
·Hashtags: #ChiChidanChaCha #ChiChidanChaChaMY #AstroCeria #BigFishMedia