Axiata Digital Capital, a fintech service provider operating under the brand name Aspirasi, and Great Eastern, have signed a strategic partnership to provide affordable and customized insurance and takaful products for consumers, micro-entrepreneurs and SMEs. Fully digital, this will be offered on Aspirasi and its partner platforms.
The comprehensive range of insurance and takaful products are designed to meet the different needs of the customers’ lifestyle, including but not limited to, life insurance and takaful, health insurance, home insurance, personal accident insurance, with premiums or contributions starting from MYR1.50 and IDR5,000.
This marks the first insurtech alliance between a digital financial services platform and an insurance and takaful provider to provide a seamless experience of convenience in immediate online purchase to help bridge the protection and insurance gap in Malaysia and Indonesia. Through this partnership, Malaysians and Indonesians can access a wide range of insurance and takaful products that are simple and bite-sized to suit specific needs.
The insurance and takaful products are underwritten by Great Eastern Life Assurance (Malaysia) Berhad, Great Eastern General Insurance (Malaysia) Berhad and Great Eastern Takaful Berhad respectively in Malaysia, and by PT Great Eastern Life Indonesia and PT Great Eastern General Insurance Indonesia in Indonesia.
By leveraging on big data, artificial intelligence and behavioural economics, powered by the Aspirasi digital platform and the expertise of insurance and takaful solutions by Great Eastern, Axiata Digital Capital and Great Eastern are committed to putting customers at the center of fulfilling a variety of needs in one integrated experience.
As part of our ongoing journey to narrow the financial inclusion gap in Malaysia and Indonesia, bite-sized insurance and takaful remains an important financial service that we offer in the market today through the Aspirasi platform. This is why we are pleased to partner with Great Eastern to embrace innovation and improve the lives of customers.” said Mohd. Khairil Abdullah, Chief Executive Officer of Axiata Digital.
“We are excited to work with Great Eastern, a leading insurer that continuously sets new standards in the industry. At Aspirasi, we are focused on technology and data that not only enables business innovation at an unprecedented level and scale but gives us invaluable insight into the different needs of our broad range of consumers. Through this collaboration, we then match the bite-size products with specific needs of the customer for an unparalleled digital experience,” said Sheyantha Abeykoon, Executive Director of Aspirasi and Chief Financial Officer of Axiata Digital.
Aspirasi is committed to assisting micro-enterprises and SMEs achieve their business goals through a range of micro-finance and bite-sized insurance and takaful solutions. Having also disbursed RM50 million worth of micro-loans funds to 9,000 merchants to date, Aspirasi aims to be a trusted and preferred digital financial partner for the underserved community.
Great Eastern Group Chief Executive Officer, Khor Hock Seng said, “We are pleased to partner with Axiata Digital Capital and provide their customers with seamless access to affordable insurance and takaful solutions customized for their lifestyle. This partnership allows us to reach out to the wider base of consumers who go online to purchase and manage their insurance and takaful needs. Great Eastern’s strong expertise in designing relevant products, coupled with the convenience of digital platforms, will provide a unique value proposition to these customers”.
This partnership also allows Great Eastern to continue its on-going focus on digital innovation to meet the protection needs of the digitally driven and discerning customer base, complementing their hassle-free cashless lifestyle every day.































Malaysian Christmas delight infused in Salmon Wellington with Nasi Lemak
Scrumptious buffet spread with includes Wok Fried Tiger Prawn Canton Style, Chicken Meat Ball with Percik Sauce and many more.


















From 22nd November to 27 December 2019, the ground floor atrium of Avenue K will be transformed into a sight to behold as it shimmers and shines to the theme of ‘A Shimmery Christmastide Set amidst the spectacular backdrop of a charming golden gazebo, two angelic statues welcome shoppers to the perfect spot for countless photo opportunities amongst giant Christmas trees wrapped in twinkling lights. Above, red and gold chandeliers suspended from the ceiling illuminate the atrium’s ‘sky, creating a dazzling display of spellbinding lights.
As Christmas is the season of giving, Avenue K has invited the orphans from Pertubuhan Kebajikan Anak Yatim Mary KL for a celebration. To make Christmas the most magical time of the year for the orphans, they were invited to shop at Max Fashion for a chance to look cool and stylish during the holidays.
That’s not all, Avenue K unveiled a Christmas Wishing Tree where the children were given the opportunity to hang their Christmas wishes on the tree for shoppers at large to fulfil their Christmas wishes.
Shoppers may drop the gifts at the Information Counter and the mall will deliver the gifts to the children before Christmas day.
The celebration continued with songstress Joy Victor entertained the children with a special Christmas performance while the children themselves showed off their vocal skills with a Christmas carol presentation. To end the day on a happy note, the orphans were treated to a delicious dinner at Urbean.
Anyway, should you be in the heart of Kuala Lumpur this festive season, begin your holiday experience with a visit to Avenue K charming Christmas marketplace, featuring a grand ornate roof enhanced by the brilliance of a hanging chandelier, sparkling lights, and blossoming floral decorations. Feast on seasonal delights and shop for sweets, gifts, and treats at their festively decorated booths. Look out for Santa and Santarina as they walk around the mall to spread their festive cheer. Who knows, if you’ve been nice and not naughty, Santa just might give you a gift to bring home! Pose for a picture with Santa and Santarina to capture heart-warming memories that will last for years to come.Tons of fun awaits your kids when they attend the exciting Christmas art & craft workshops to learn how to make acorn necklaces and wooden houses. Avenue K have lots of goodies to give away including personal caricatures and Christmas dough figurines, so be sure to sign up early. As Christmas carols fill the air, let their harmonious melodies warm your heart and fill you with peace and joy. Join in for a carolling session and sing along to your favourite Christmas songs and don’t miss taking lots of Instagram-worthy shots with their Winter White Angel embellished with shimmery white wings. Just listen for the sound of a bell and be illuminated by her glorious presence.For a comedy performance like no other, Join Frankie and Kaka and laugh your heart out. There will also be three-piece Christmas band will also entertain you as they spread the holiday cheer with their festive tunes.
Light up your Christmas celebration with a beautiful Moroccan candle holder, FREE with every spend of RM400 and above (RM350 for AK Neighbours Card members) in a maximum of two combined receipts on the same day at any store in Avenue K. Be the first 300 shoppers to enjoy this exclusive privilege of owning a crafted work of art that will add a rich glow to your home or office. Relish in the joy of gifting this Christmas and redeem complimentary gift-wrapping services with every RM100 spent in a single receipt at any store in Avenue K. Nothing warms the heart this joyous season like a beautifully wrapped gift from a loved one.This holiday season, bring the whole family to Avenue K for a time of festive fun as Avenue K illuminate your Christmas experience with exclusive shopping privileges, entertainment, and a dazzling display of lights to remember.


