In conjunction with the Breast Cancer Awareness campaign, Quill City Mall hosted ‘Wear it Pink Charity Dinner’ and has taken the initiative to raise fund for the Breast Cancer Welfare Association (BCWA) through a charity auction. The items that was on auction are bunny soft toys Jellycat (commonly known as Jellycat Bunnies) which were dressed and decorated by 28 International finalists from Miss Cosmopolitan World 2016 as part of the Corporate Responsibility activity held in HappiKiddo, Quill City Mall on 27 September 2016.
It is estimated that over 508 000 women died in 2011 worldwide due to breast cancer (Global Health Estimates, WHO 2013). Although breast cancer is thought to be a disease of the developed world, almost 50% of breast cancer cases and 58% of deaths occur in less developed countries (GLOBOCAN 2008). Breast cancer is the second most common killing cancer in the world where it was actually caused due to lack of awareness or insufficient fund to treat the illness.
And here’s some of the Jellycat Bunnies that was placed on auction.
Adorable, aren’t they?
Fluffy and cute
There’s no Jellycat Bunnies that are the same during the auction and some of them fetched a value as high as RM5,000 per bunny. Delicately exquisite, these Jellycat Bunnies are exclusively unique and one of a kind. Bidding starts from RM500 per Jellycat Bunnies.
A happy successful bidder, Dato Micheal Ong, CEO of Quill City Mall with his Jellycat Bunny.
The charity auction was very successful and was raised to Rm40, 000 that nighg. The proceeds of the auction will be channeled to the Breast Cancer Welfare Association in hope to give a better quality life to both breast cancer patients and survivors.