The new Jack ‘n Jill Calbee potato chips that has been offering big crunchy
waves, is now treating consumers a chance to elevate their snacking and movie experience. This June, the
wave will come churning the hearts of movie fans as Jack ‘n Jill Calbee will be leaving its mark with a movie
inspired nationwide consumer contest, in-store roadshows and sampling as well as a superhero blockbuster
movie premiere screening this early July.
Jack ‘n Jill Calbee was recently launched in January 2019 by the Joint Venture between URC Snack Foods
Malaysia who is widely known of the “Jack ‘n Jill” mother brand, and “Calbee” – the leading potato chipsmanufacturer in Japan. Since its launch, the brand-new potato chips that comes available in Classic Salted, Smokey BBQ and Flamin’ Chilli flavours has been much sought after by snack eaters.
Emmanuel B. Puno, SVP of URC Indonesia, Malaysia and Singapore said “2019 is set to be a year for blockbuster flicks. While Malaysia’s young adults constantly seek for quality snack food that offer great flavours, we aspire to be their first choice as a “go-to” snack to complement their screen time. We definitely want our consumers to fully experience the best of our snacks when enjoying a nice film”.
Jack ‘n Jill Calbee is giving away TGV Beanie Access Vouchers for 2 pax to 200 lucky winners for a treat to an
elevated movie experience and even better, the Grand Prize: an all-in travel package to Universal Studio
Singapore for two. Consumers stand a chance to win these amazing prizes with every purchase of Jack ‘n Jill
Calbee worth RM8 and by just tagging their favourite movie buddy on Jack ‘n Jill Calbee’s Facebook contest
As an added bonus, Jack ‘n Jill Calbee is inviting its consumers to join them for a superhero blockbuster movie
premiere night this July 2019, at IMAX TGV One Utama where they can truly experience what a movie night
should be. To redeem a pair of these exclusive movie premiere passes, spot Jack ‘n Jill Calbee’s activation
booth at selected Aeon outlets in the Klang Valley.