Malaysia’s annual shopping campaign for 2017 kicked off today with the launch of the National Sales Campaign at Suria KLCC, Kuala Lumpur.
The nationwide campaign is held three times a year and comprises the 1Malaysia Super Sale (1-31 March), 1Malaysia Mega Sale Carnival (15 June-30 August), and 1Malaysia Year End Sale (1 Nov-31 December).
Organized by Tourism Malaysia through its shopping promotion arm, Secretariat Shopping Malaysia, the yearly campaign is part of Government’s ongoing effort to promote Malaysia as top, first class shopping destination in the world.
The National Sales Campaign was launched by Minister of Tourism and Culture, Dato Seri Mohamad Nazri Abdul Aziz. Present at the launch, which also marks the beginning of 1Malaysia Super Sale, were 15 members of the media from Indonesia, Brunei, Thailand, India, China and Vietnam who participate in the Tourism Malaysia Mega Familiarization Programme from 28 February until 3 March 2017.
Malaysia tourism sector has shown the sign of ecovery with positive growth in tourist arrival and receipt in 2016. In 2016, Malaysia welcomed 26,757,392 tourist mainly from Singapore, Thailand, Indonesia, Brunei, China and Saudi Arabia. It was a 4% growth over 2015 arrivals. Tourists spendings on shopping in Malaysia amounted to RM26 billion an increase of 20.3% compared to RM21.6 billion in 2015. The low currency rate actually helps in making shopping in Malaysia more affordable.
Malaysia’s shopping branding is centred on the “Experiental Shopping” concept that promotes Malaysia as a fun and wholesome shopping destination complemented by entertainment and recreation activities, gastronomic adventures, luxury treatments and visits to popular tourists spots. It is made possible by the support of more than 500 integrated shopping malls and retail outlets in the country whose numbers are increasing every year. New retail and lifestyle hubs coming up soon includes KL Gateway Mall in Kuala Lumpur and Genting Highlands Premium Outlets in Genting Highlands, which will further stimulate Malaysia’s shopping scene.