Fireflies To Connect Twin Cities Kuala Selangor, Malaysia And Hakuba Goryu, Japan


Tourism Selangor together with the state’s Kuala Selangor District Council connects businesses from the state of Selangor and Japan in a B2B sessions at JATA Tourism EXPO 2017, which took take place on Thursday, September 21st, until Sunday, September 24th 2017 at Tokyo Big Sight in Tokyo. 

The event provides participants that came from various travel agencies, government agencies and hoteliers to connect with travel industry associates.

“Selangor’s tourism industry still has a lot of potential for development and can be explored even further, particularly with our counterparts here in Japan.  In our quest to be an active and thriving tourism industry, we at Tourism Selangor and the Selangor government are supportive of all efforts by our local industry players to develop the attractive products available at our home, such as; Eco Nature, Agro Tourism, Homestay, Heritage and Culture”, said Madam Noorul Ashikin Mohd Din, General Manager of Tourism Selangor.

“We are confident that Selangor’s Tourism Products would receive an encouraging response from the Japanese tourists as they always like anything new and different. What we will initiate together with Kuala Selangor District Council and Hakuba Tourism Association is a powerful platform that can help drive the tourist arrival from Japan and getting them to go further around Selangor and stay longer. Local businesses can capitalise this inbound interest to grow the economy of the state in the long term,” she added.

Statistics have shown that there is an increase of 211.38% tourist’s arrival from Japan, in the first quarter of the year, from January – April 2016 (20,026), to January – April 2017 (62,356). While the popular destination for Japanese, coming to Selangor, Malaysia may prove to be worthy of the attention for those who go for longer holidays.

This year, Tourism Selangor, Kuala Selangor District Council and Hakuba Tourism Association are taking the opportunity to use the expo’s platform to initiate the collaboration between 2 cities, Selangor’s district, Kuala Selangor and Hakuba Goryu, Japan. The collaboration is an initiative to promote cooperation and expertise in tourism aspects between both cities.

The twin cities will be collaborating to promote its firefly’s products, which aimed to learn more about the preservation of firefly colonies in Kampung Kuantan, Kuala Selangor and to work hand in hand for the development of Tourism between the 2 cities. This cooperation is a continuation effort of the JATA’s participation in 2016. Tourism Selangor has also received an official visit from Hakuba Tourism Association on last 8th of September, in Kuala Selangor. Counter-visits from Tourism Selangor and Kuala Selangor District Council will continue officially to Hakuba Goryu City after the participation of JATA 2017, which will be hosted by Hakuba Tourism Association.

The ongoing Discover Selangor campaign is a benchmark for Tourism Selangor in promoting new and old products that have not garnered much attention, thus highlighting and promoting them to the public as well as the tourism market, domestically and abroad. The accompanying ‘Heart of Malaysia’ is used as a slogan to strengthen the current promotional campaign, specifically indicating Selangor state as a hub for transportation, development, investment, business, education, medicine and others – where it all begins and centered in the Selangor state.

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