HABIB Launches ‘Rantaian Kasih’ Raya Campaign and Gives Back to The Society

HABIB has officially opened the doors to its 30th branch at KL East Mall today. The opening ceremony was held with a ribbon cutting ceremony officiated by HABIB Group Executive Chairman Dato’ Sri Meer Habib, HABIB Group Executive Director Datin Sri Zarida Noordin and Sime Darby Group Managing Director Dato’ Azmir Merican. This new boutique in KL East Mall is HABIB’s largest showroom to date with a floor space of 1985 square meters. In light of over a yearlong the on-going global pandemic situation, HABIB is sensitive to customers’ concerns of venturing out to shop in spaces that may be crowded and cramped. Hence, to ensure the well-being and satisfaction of both its customers and staff, a more roomy and comfortable space for customers who are seeking to shop is provided. The size of this boutique enables HABIB to display a large variety of its exquisite jewelry collections with over 3000 collections of rings are being displayed for multiple occasions; “merisik” engagement rings and wedding rings made of gold, diamonds and gemstone being available for grabs. This new boutique also provides the application of a “seamless customer journey experience” concept, which dedicated a space for waiting customers. While waiting, customers can help themselves with hot beverages and relax while waiting for their partners do the shopping. For customers who are looking for professional jewelry advice by HABIB’s in-house jewelry designers, a special consultation room is available to make the experience more private and welcoming. In a way, this boutique is a one-stop center where every service is ready and provided for the next customer seeking a comprehensive jewelry shopping experience. Online bookings too can be done seamlessly for certified diamonds with over 10,000 GIA certified stones to choose from. The strategic location of this new boutique in KL East Mall, a midpoint between Melawati and Gombak where customers in these surrounding areas do not have to venture too far out to shop comfortably for jewelries. Additionally, KL East Mall offers a unique customer shopping experience with its urban mall concept that incorporates both a wide variety of attractive brands and an eco- friendly nature driven design.

In conjunction with the opening of HABIB’s 30th showroom and the upcoming Ramadan celebration, HABIB has officially launched its most awaited campaign of the year, which is the Hari Raya campaign known as the ‘Rantaian Kasih’ campaign themed on “Irama Aidilfitri” with a fashion jewellery showcase. The theme, “Irama Aidilfitri” is chosen to evoke the emotions of Aidilfitri which is all filled with the sound of happiness, joy and fun atmosphere of Aidilfitri which has been missed last year. The colorful retro campaign concept graced by cheerful local celebrities, decked with the latest Raya jewelry collection aims at bringing back the true meaning of happiness on this year Raya and hope that it will invite some joyous spark for jewelry aficionado for this year’s dazzling Hari Raya collection.

The “Irama Aidilfitri” is also dedicated to the campaign when for the very first time, the brand has its very own Raya song entitled “Selamat Hari Raya Ya HABIB”. The song was written and produced by the local composer and song writer Awi Rafael which is scheduled to be released this Ramadan. This year’s “Irama Aidilfitri” featuring two new Ambassadors; Awi Rafael and Julia Farhana who are the main singers of “Selamat Hari Raya Ya Habib”. This is the third consecutive year, Rozita Che Wan has jointly graced HABIB for its Rantaian Kasih Raya campaign. Being one of the most popular local celebrities with more than five million followers on social media, Rozita Che Wan is a highly successful celebrity whose appearance and grace are synonymous with jewelry. Her deep interest and passion for jewelry has made her a hijabista jewelry icon.

This year’s Raya jewelry trends, features bold and vibrant jewelry concepts such as King-size diamond pendants fastened with long chains of varying stunning colours, setting the style for the season to complement our traditional Hari Raya dress.

These sparkly jewelry are fashionably suitable for both with and without headscarves.

In addition, Habib has also introduced a modern adjustable diamond chain concept that can be made into a choker or a long chain to suit the different outfits for every occasion.

On Eid, aside from rings, bold chunky bangles and bracelets are among the most sought after. Beyond that, the Habib exclusive in-house brand, the Oro Italia 916 latest Raya collection was showcased at the jewelry fashion show in KL East Mall. Never once to miss an opportunity to mark a memorable festival season, another line of the limited-edition gold wafers is created especially for Raya. Releasing 4 exclusive designs; with beautiful hometown motifs, headed by sparks of fireworks, mosque domes, ketupat and a a scenic “kampung” house, are and beautifully packaged in four vibrant colours. For a change, these 999 (24K) golds wafers are an exciting option for the ‘duit raya’.

One of the HABIB’s exclusive gold waters for Aidilfitri 2021.

A closer look at 3 out of 4 exclusively designed gold wafers by HABIB.

To give back to the community in all these festivities and the upcoming Ramadan, 300 pieces of these new limited-edition Hari Raya 999 (24K) gold wafers has been allocated to the INSANI Education Foundation fund, where 100% of the proceeds from these pieces will go directly to the Foundation.

For more information, please visit Habib Jewels website at www.habibjewels.com or follow them on their social media @habibjewelsofficial.

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