The inaugural Miss SHOPhia BBKLCC Fiesta& Tourism Malaysia Dekat Je Carnival was launched today in Lot 10, Bukit Bintang by YBhg Datuk Seri Mirza Mohammad Taiyab, Director General of Tourism Malaysia. Also present at the launch was Chairman of BBKLCC Tourism Association, Mr. Joseph Yeoh and representatives from the association’s mall members of the BBKLCC precinct supported by Tourism Malaysia through its shopping promotion arm, Secretariat Shopping Malaysia.

The Miss SHOPhia BBKLCC Fiesta& Tourism Malaysia Dekat Je Carnival will take place from 25t August-3 September 2017. Miss SHOPhia BBKLCC Fiesta is the main event organized by BBKLCC Tourism Association for 2017, participated by seven popular malls in BBKLCC precinct: Fahrenheit 88, Lot 10, Pavilion KL, Plaza Low Yat, Starhill Gallery, Sungei Wang Plaza and Suria KLCC. Miss SHOPhia BBKLCC Fiesta& Tourism Malaysia Dekat Je Carnival is one of the many events happening concurrently with the 1Malaysia Mega Sale Carnival, the 60th National Day and the 29th SEA Games Kuala Lumpur 2017. Aiming to attract more shoppers and tourists to the heart of Kuala Lumpur, Miss SHOPhia BBKLCC Fiesta offers a curation of unique shopping experience, great bargains, rewards, special events and activities showcasing multi-cultural performances and food to encourage tourist shopping spending.

With the shopping tagline, “Super Bargains, Fantastic Experiences”, the event aspires to position Malaysia as a value-for-money shopping destination that delivers an unforgettable and personalized experience. Miss SHOPhia, the Malaysia’s ultimate shopping buddy introduced by Tourism Malaysia will guide shoppers and tourists to look out for and get the best out of the 10-day fiesta. Since her debut last year, Miss SHOPhia has been a constant figure in the KL shopping scene, serving as the ultimate shopping companion by keeping”fashionistas” and shoppers clued in to the latest trends on fashion, food, tech, gadgets as well as shopping news and happenings via her social media platforms.

In addition to the fiesta, Tourism Malaysia Dekat Je Carnival will showcase attractive and unique domestic tourism products, such as KL Arch Gallery and Conteng Kasot, as well as four theme attractions, Sunway Lagoon, Hello Kitty, Farm in the City and Bangi Wonderland, at affordable prices during the day event. This effort is in line with the Cuti-Cuti Malaysia Dekat Je campaign. Last year, the number of domestic tourists grew by 5.3% to 66 million compared to 62.7 million in 2015 while domestic tourism expenditure increased by 9.4% to RM48.4 billion against RM44.2 billion.

AirAsia will be a partner for Miss SHOPhia BBKLCC Fiesta, organizing the 1 Million BIG Points “Whirlwind Wanderings” challenge where up to 1 Million BIG Points are up for grabs with a minimum spend from RM300 in any BBKLCC participating malls. AirAsia will also be giving 20% off mobile app promo to Nha Trang, Davao, Shanghai, Sydney and many more destinations during the fiesta. Shoppers could partake in the Miss SHOPia Shopping Passport and redeem the Miss SHOPhia merchandises at Lot 10 by collecting all seven stamps at the concierge counters of the seven participating malls. These will create an air of excitement among shoppers as they could get more value from their spending

At the Miss SHOPphia BBKLCC Fiesta, tourists and shoppers can look forward to exciting curated promotions and activities. Highlights during the 10-day fiesta include:

Fahrenheit 88
Visitors at Fahrenheit 88 can be dazzled by the 1Malaysia cultural dance to celebrate the 60th National Day. Fahrenheit 88 will bring people together through dance and music with high street Dancing Flash Mob by dancers to kick-start the Merdeka season. In addition, spend RM60 and above(maximum 2 combined receipts) to stand a chance to draw from the lucky box. There are s different prizes with the same value to be won. Limited to 410 gifts only.

Lot 10
Get a taste of everything Nihon at Lot 10 by hitting the Japanese food stalls, see the Taiko Japanese Drum Performance by Wadaikosyo, be reveled in exquisite traditional dance and music and try making your own cute Mochi. Capture your favourite moments at Lot 10 during the fiesta and stand a chance to win a return trip for two to Osaka sponsored by AirAsia X. Redeem a RM10 Lot 10 gift voucher when you spend RM300 and above in a single receipt.

Pavilion KL
Visitors at Pavilion KL will be entertained with a weekly 1Malaysia dance performances from 26, 27& 31 August 2017 and 2& 3 September 2017 respectively. For art lovers, do not miss the Wall Art Exhibition in collaboration with Art WeMe. The exhibition will also be showcasing works by the emerging and talented young local artists Koo Yean Ni and Hasif Azizan. Shoppers could also participate in the”Drive the Sale” programme where three luxury Lexus cars worth over RM900,000 will be given away during the 1Malaysia Mega Sale Carnival period for a minimum spend of RM500.

Plaza Low Yat
Enjoy thematic dance performances at Plaza Low Yat such as the Shopping Dance Performance on 26 August 2017, Cheerleaders Performance on 27 August 2017, Office Themed Dance Performance on 1 September 2017 and Flash Mob Dance on 2 September. Catch Miss SHoPhia in Meet& Greet session on these dates and get a chance to walk away with RM3,000 shopping voucher while you shop. Try catching Miss SHoPhia’s photo to win RM500 worth of shopping voucher for the Facebook Contest.

Starhill Gallery
In Starhill Gallery, shoppers could stand a chance to win a 3 days 2 nights stay at Green Leaf Niseko Village, Japan when they spend RM10,000 and above in a single receipt during the 1Malaysia Mega Sale Carnival period.

Sungei Wang Plaza
In Sungei Wang Plaza, partake on a Malaysian cultural performance and play like the local do by participating in Malaysian traditional games. Join the Merdeka poetry session, arts and handcraft workshop, cooking and baking demonstration from 26 August 3 September 2017. Redeem an authentic Malaysian toy ‘Batu Seremban” with a minimum spend of RM60.

SuriaKLCC
Shoppers will receive a RM100 Fred Perry cash voucher when they spend RM500 in Suria KLCC storewide with minimum of two combined receipts. Check out the Malaysian flag installation. Cycle hard and light the Malaysian flag within 60 seconds to receive one complimentary coffee and also one Under Armour voucher worth RM50.

For more information and updates on Miss SHoPhia @ BBKLCC Fiesta, kindly visit:

Website: www.misshophia.malaysiatravel and www.bbklocmalaysia.com

Instagram: @miss_shophia

Facebook: www.facebook.com/missshophia