The Food Merchant Introduces All-New Little Farm and Kids Trolley to Promote an Egg-citing and Educational Shopping Experience

In conjunction with Happy Easter Day, The Food Merchant gracefully welcomed the children of a non-governmental organisation (NGO), Home of Peace Kuala Lumpur to its grocery at Pavilion Embassy. These children and teenagers, aged from six to nineteen years old were first introduced to and educated about Little Farm, which is the newest addition to the grocer.

Aeroponic farming is a method developed by
The National Aeronautics and Space Administration (NASA) which helps plants grow faster and larger indoors with less water required.

The introduction of Little Farm is in collaboration with The Vegetable Co., whose expertise is in growing fresh and pesticide-free, harvest-to-table vegetables, and RipeFresh, which promotes sustainable farming by building and operating intelligent aeroponics farms.

Wally is a modular Indoor Farming Unit Powered by Artificial Intelligence, using Smart Cameras that automatically create the optimal conditions for plant growth.

This new addition combines the expertise of two industry leaders in indoor agriculture to bring patrons of the grocer the freshest and most nutritious produce possible.

Leong Pei Khim, Chief Operating Officer of The Food Merchant said, “This is indeed the perfect collaboration for sustainable indoor farming. With our shared commitment to promoting sustainable farming practices, we are proud to offer our esteemed customers an eco-friendly and healthy option for their daily meals as we aim to provide safe, clean, and the most nutritious vegetables! Now, customers can conveniently get these fresh-packed from our chiller”.

In addition to this, The Food Merchant also introduced its fun-sized Kids Trolley as part of its latest addition for all of its grocery stores.

Following this introduction, the children were paired with the trolleys as part of an exciting Easter Egg Hunt where the attendees and children were able to redeem exciting prizes from the thrilling activity.

Justine Morais, Founder of Home of Peace, expressed, “We are thankful for this Easter Day gathering as it is indeed a special one for these children and myself. The girls are beaming with inspiration as they learn about the Little Farm”.

Up until this Sunday, 9th April, patrons can stand the chance to win FREE delicious chocolates. To win, customers will only need to visit any of The Food Merchant stores and seek a hidden Easter egg nearby the chiller (or anywhere that is near something fresh). Terms and conditions are applied for this giveaway.

The Food Merchant, the country’s 1st international premium grocer, has curated and sourced over 250 international brands in-store, so shoppers can get a taste of the world’s culture and authentic international cuisine as they traverse the aisles. Shoppers will enjoy dine-in selections from East Asian oceans to European vineyards simply by stepping into the grocer and experiencing authentic international food under one roof.
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