TRIUM Card 1st Anniversary at Midvalley Megamall

The TRIUM CARD Loyalty Programme was launched in August 2014 to reward loyal shoppers for the three main retail brands eg; Nichii, Kitschen and DressingPaula. For every RM1.00 spent, member will be rewarded with 1 TRIUM CARD point. Members can access the Loyalty Programme via its Mobile App ‘TRIUM CARD’ which is available on the Apple App Store and Android Google Play or via the website Upon accumulation of 500 TRIUM CARD points, a RM50.00 e-Voucher is rewarded to its member.

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In conjunction with the 1st Anniversary celebration on October 14 2015, newly registered members will receive a RM20.00 e-Voucher upon registration and all existing members will enjoy an exclusive one-day 2X points with TRIUM CARD. Shoppers can also expect to find special priced items in-store at the three brand’s participating stores. 

This also marks a significant milestone for the program which has garnered more than 120,000 members nationwide within a year. In conjunction with its anniversary, an exclusive TRIUM CARD Anniversary Collection by Niichi featuring a myriad of colours and silhouettes was showcased at the Mid Valley Megamall store.

The showcasing of TRIUM Card Anniversary Collection.

The TRIUM CARD Anniversary Collection features two distinct yet cohesive lines made up of a 70’s bohemian vibe and contemporary alternative styles.The TRIUM CARD Anniversary Collection is priced from RM29.90 to RM129.90.

The app allows TRIUM CARD points collection and redeeming TRIUM CARD e-Vouchers, getting the latest updates on promotions as well as receiving invitation to special events. Others benefit includes being awarded free 100 TRIUM POINTS during birthday month, TRIUM CARD members are also given the exclusive opportunity to shop at new store locations with pre-credited e-Voucher in their profiles and special-tier exclusive offers.

TRIUM CARD’s first anniversary rewards:

Top 20 TRIUM CARD Shoppers will be awarded with RM300.00 TRIUM e-Voucher 

30 TOP Shoppers will be awarded with RM100.00 TRIUM e-Voucher 

The TRIUM CARD Loyalty Programme is a partnership with service provider Fusionex and the collaboration has initiated constant improvements to its features. Moving forward, TRIUM CARD and Fusionex will work hand-in-hand to further develop the system focusing especially on customer gratification. 


  1. Michael Yip says:

    I think most of us have thick wallets not because of cash but because of loyalty cards. Every brands wants to have their own loyalty cards. Why not work at coorporating together to have a single loyalty program? Wouldnt that be less stressful for users? hmm…

  2. Jane says:

    I love Niichi dress because the designs suit me well especially for my office clothings. Time for me to get the Trium card now to get more benefits.

  3. Betty Liew says:

    Frankly speaking, first time heard about Trium Card as it did not been inform to me when i purchased Nichii clothes. Will visit their shop to ask more about this loyalty card.

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