Christmas is always about giving and in this season of hearty giving and receiving, Cheras Leisure Mall has launched its annual community programme – Toy Bank, A Gift of Love.
“Toy Bank” is an annual CSR initiative in line with PPB Group Berhad’s core value to contribute and engage with the communities in which they operate, and with society at large. Since its inception in 1999, the community’s initiative is to connect people to areas of need in thr society and has brightened up smiles of over 3000 underprivileged children. The ‘Toy Bank, A Gift of Love’ programme has grown over the years and taken on a life of its own to become the focal point for shoppers, well-wishers and generous members of the public to express their care and concern for underprivileged children.
Colourful cards bearing three wishes of over 600 children from 18 participating children’s homes and charity houses are being hung up by the arcade of the Whimsical Christmas Garden located at the ground floor concourse from 2nd-27th December 2016. The recipients this year include children from Bodhi Homecare Cheras, Da Ci Jiang Tang, Desa Amal Jireh, Living Hope Global, Malaysia Lotus Charity Care Centre Association, Malaysian Association for the Welfare of Mentally Challenged Children (IQ70plus), Persatuan Kebajikan Kanak-Kanak Cornerstone, Persatuan Penganut San Bao Gong Kl & Sel, Pertubuhan Kebajikan Anak Yatim Mary KL, Pertubuhan Kebajikan Anak-anak Yatim Sayang KL & Selangor, Pusat Penjagaan Kanak-Kanak Cacat Taman Megah, Rainbow Home, Rumah Charis Children’s Home, Rumah Kanak-Kanak Angels, Rumah Kanak-Kanak Tengku Budriah, Rumah Sayangan, San Pedro Orphanage Home and Trinity Community Children’s Home. To date, there are approximately 80 homes that have been the beneficiaries to this programme.
170 children from the participating homes were invited to have a memorable pre-Christmas celebration at the launch of the ‘Toy Bank, A Gift of Love’ 2016 programme held at the mall’s lower ground concourse.
Excited to be the first batch of audience, the children visited Cheras LeisureMall and watched the incredibly cool, Titan the Robot show all the way from UK.
It was a day full of merriment for the children as they were also treated to a special screening of the “Moana” movie by Golden Screen Cinemas, delicious lunch, Santa Claus’s appearance, woodwind, dance and Christmas caroling performances.
Wanna play Santarina or Santa Claus and bring smiles to the underprivileged children too? Well, you can. Members of the public can be a part of this meaningful activity by fulfilling wishes of these children.
Here’s how :
1. Select a wishing card, prepare one or more gifts from the child’s wish list
2. Deposit the gifts together with the wishing card into the Toy Bank.
3. You may include a message on the wishing card, as it is the word of encouragement that never fails to elevate and inspire the children.
4. That’s it! You’re done. The gifts of love will be delivered to the hands of the children by the mall management team after the end of the gift collection period.
Gifts collection will be ongoing from 2nd Dec to 27th Dec 2016 and gifts will be delivered to their designated recipients from 29th Dec 2016 to 3rd Jan 2017. So whatcha waiting for? Pick up a card or two and start granting wishes.
For more information about ‘Toy Bank, A Gift of Love’ programme and upcoming event updates, kindly call 03-9132 2386, visit the Cheras Leisure Mall Facebook page or send them an email at [email protected].